When a customer steps into a store, office building or another facility, they are greeted with new sights, sounds, and other stimuli. And while one particular aspect can’t be seen, it often has the greatest impact on guest satisfaction; this is of course smell.
Scented environments have been proven to enhance worker productivity, increase purchase intent, extend the duration of a retail visit and even boost the willingness of consumers to pay more for a product. For these reasons, it’s important for organizations to implement a well-planned odor control program.
When choosing an air care system, there are several points for facility managers to consider. Understanding the impact of scent marketing and implementing a well-chosen odor eliminating system helps solidify a brand’s reputation as a place that cares about its customers and its image.
Scent Marketing 101
Scent has the power to affect peoples’ perception of a facility and allows them to draw associations between a fragrance and their surroundings. For example, Hyatt Place hotels employ scent branding with their “Seamless” signature scent – a blend of fresh blueberries and light florals on a base of vanilla and musk. Guests have reported that the scent enhanced their experience and increased brand memorability. Beyond the hospitality industry, retail stores like H&M, Calvin Klein and even Nike have turned to scent marketing to enhance the shopping experience and encourage customers to keep wandering their stores for longer, making it more likely for them to make a purchase.
However, nowhere in the world is luxury fragrance more valued than in France, the birthplace of several famous fragrance lines and companies. From Chanel and Christian Dior to Estée Lauder, France is home to several of the greatest names in the perfume industry and is an international leader in perfume sales with 30% of the world market cornered. The heart of the French fragrance industry lies in the small town of Grasse, where the art of perfumery – extracting the fragrances of flowers and concentrating them into forms from which they can be transformed into perfumes and other fragrances – is still ongoing to this day. These highly sought-after fragrance oils find their way into not only designer perfumes but also air freshening systems that help eliminate unwanted odors.
Realizing the Benefits of Fragrance
Investing in an innovative odor control system that offers high-quality fragrances provides numerous benefits, including:
Shaping Perceptions through Scent
Brands that incorporate air care solutions and pleasing scents can more easily shape the way customers perceive their organization. An odor control system should effectively eliminate odors, allow for various scent durations and offer a wide range of designer fragrances in light, medium and strong intensities. This will help an organization select a scent that’s well-matched for its brand and makes a positive impact on customers.